Tesco, Sainsburys and Morrisons have begun selling red ribbons in order to raise awareness, as well as to raise money for charity without having to sacrifice any of their profits.
The campaign is partly in response to criticism from the public that major corporations aren’t doing enough to raise awareness that doesn’t involve changing their Facebook profile picture, which the public already has that area covered. So far, it seems that the masses have lauded their efforts – with over 150,000 sold last week. A customer loitering in the frozen food section had nothing but great things to say: “I think it’s really important to raise awareness. I mean, you can’t expect someone to do anything about something if they don’t know what it is. I’m glad I could do my bit by pinning this ribbon to my chest to spread the word.”
However, others are skeptical of the campaign, considering it a cynical attempt at cashing in on a noble cause. One shopper expressed his bewilderment of it all: “This is stupid – I don’t need a fucking ribbon to show that I care. As for the money, nothing stops me from donating to charity anyway – just as long as I get a receipt to prove that I did.”
Anyone who would like to help raise awareness can buy one of the ribbons for £1.99, which also come in blue.